Here's the second thing I learned. Customers come in all sizes (and ages). And if most of them are too young to drive, vote, or do long division (or even know what long division is), it doesn't mean my work is childish or less valuable.
Lesson #2: It's okay to appeal to younger customers.
I make things out of recycled kids' clothes, books, and board games. So even though my creations are for adults too, the bright colors and goofy faces tend to attract a shorter crowd.
At first this bothered me. Especially when I compared my booth to the more sophisticated ones nearby (like the Zen oasis across from me -- half the booth was empty except for a single kimono.)
|Y'all come back now, y'hear?|
But then I started watching people's faces as they passed my booth. Young and old, when they looked at my books and bags, their faces stretched into broad smiles. They were remembering their first vinyl LP (Hair) or the time they beat their own parents in Monopoly.
|Where's the beef?|
|RIP Risk and Monopoly also|
"You murdered Candyland!"
That's another advantage of young customers. They forgive and forget. Or at least forget. In a few minutes, Sarah had ducked behind my table, ready to start selling.
Next, lesson 3...